Flight Design Warranty Extension
Tuesday, January 17, 2012 - 4:32pm
This LSA Marketing Update announces the opening of space requests for LSA Malls at Sun ‘n
Fun and AirVenture 2012.
This message will be brief. By now, many recipients know the drill for LSA Mall participation.
We will review the rules and requirements below but urge you to act soon to get the space of
your choice. Every LSA Mall has filled every available space.
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Sun ‘n Fun --- March 27 to April 1, 2012
AirVenture --- July 25 to July 31, 2012
This communication is the first general call for space requests for both LSA Malls. Some
companies have already acted so spaces are filling. We urge you to contact us quickly to get
space as LSA Mall spaces have always complete sold out. Space is limited.
As always, specific placements are assigned in the order in which payment was received.
Companies sending payment first will get the space of their choice. We believe this is the
fairest way to handle space allocations.
We have 14 premium positions at Sun ‘n Fun and 10 premium positions at AirVenture. All
premium positions have roadside access. The LSA Malls are always well visited by attendees.
Rotax/BRP has already arranged a larger presence than ever at the Sun ‘n Fun 2012 LSA Mall.
we also have a special surprise display that we are not at liberty to describe at present but it
will draw even more people to the LSA Mall.
MAIN DIFFERENCES SUN ‘N FUN ’11 TO 2012
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* Rotax is taking most of the frontage space along Doolittle (E-W) Rd, doubling their display
from last year; they will take spaces 1 and 9.
* The LAMA tent will be larger to accommodate the Aviators Hot Line Theater (still in
development)
* We will have a special display north of the LAMA tent; under non-disclosure until the event
* Based on recent years, the preferred spaces appear to be 10-16 (on a gravel road) where 2-8
are on a paved road across from the tramway tent. Those paying early get space choices in
order of payment. (For 2012 Rotax will absorb spaces 1 and 9; see attached layout.)
Since 2010, EAA has put the “LSA Mall” on their map of the grounds. (A very limited number
of “destinations” at AirVenture are given this status!) Also realizing the value of the LSA Mall
concept, Sun ‘n Fun has long listed the LSA Mall and we are pleased about our great
relationship with each organization.
AFTER we receive payments we will contact each company, in the order of payment received,
and ask which space each company prefers.
We have not raised the rate since 2008, so for 2012, the cost will be the same --- space with
roadside access will be $450 per airplane. Spaces on the inner row will be $350. Just like Sun ‘n
Fun and every LSA Mall at AirVenture, you _must_ have paid exhibit space somewhere else
before your company can be allowed in the LSA Mall. Additional display rules also apply and
will be provided later; see the short list below.
DISPLAY INSIDE THE LAMA TENT (for non-airframe companies)
For our inside-the-LAMA-tent participants, space remains available but, as always, is limited.
Cost for a 3 foot wide by 6 foot long banner is $150 per participant. LAMA provides a table
and chairs under your banner able to accommodate two persons.
TO ARRANGE PAYMENT TO SECURE SPACE
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EMAIL --- Dan@ByDanJohnson.com or Randee@ByDanJohnson.com
PHONE or TEXT --- 651-592-7565 (Dan) or 651-226-1825 (Randee)
Or SEE US --- at Sebring (new technology allows us to take your credit card anywhere)
IMPORTANT --- We will hold space temporarily on your promise. But only on receipt of
payment is your space guaranteed. If promised funds do not arrive promptly, we will go to the
next paying participant to select the location of their choice.
SHORT VERSION --- LSA MALL RULES
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Additional rules apply to companies displaying in the LSA Mall. The full rule set will be sent
to participating companies before each event, but all rules are identical to prior years. The
main rule points are:
* you MUST have another paid exhibit space in your company name
* you may NOT have a tent in the LSA Mall
* you MAY have a small sunshade umbrella but it cannot block the view of other airplanes
* you MAY have one sign near your aircraft but no sign may be over four feet high
* you MAY have a small display table less than three feet high
* you may NOT have any banners except what you can display on your airplane
LAMA will supply high-quality, steel-framed signs identifying your make and model and your
main location on the show grounds. LAMA will also supply bright and tall flutter flags to
mark the LSA Mall space. And, as usual, we’ll have water for your staff and we offer shade
tents. Our LAMA staff will do all we can to make for a superior LSA Mall display experience.
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