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Fort Dodge, Iowa - Heartland Communications Group, Inc. and its Aviation Group recently announced they are now prepared to provide their readership with online digital versions of Business Air and Aviator’s Hotline.
“The move to rapid digital distribution was the next level for our company and its products to expand readership, and one pushed by increased postal costs that have hit our industry hard this past month,” commented Carol Harrison, Publisher of Heartland Aviation Group. “Providing our products in a digital magEzine format was an obvious step as we integrate our print products into the world of online readers. This is a perfect compliment to all our added value services and in reality the USPS’ decision to increase rates 43% only helped speed the production process of an already highly desired and needed delivery method,” she concluded.
The digital magEzine is an exact replica of our print magazine; with notification of delivery via e-mail the reader can use the product approximately 10 days earlier than the same subscriber who chooses to receive the print publication. Heartland’s digital magEzine readers will have an advantage over print readers as they will have access to up-to-the- minute new and used equipment, parts, attachments, auction, and services. An Online reader will benefit from this window of opportunity and be able to make buying decisions based on current information. This is a tremendous advantage over mail delivered publications and stale online searchable databases.
Heartland’s digital magEzine allows readers the ability to read the online publication page-to-page just as they would in print, thus providing the user with a format they are comfortable with, plus the added advantage of current relevant data. Heartland has been able to add exclusive content to digital magEzine products, such as; a “search” capability built into the reader software where a reader may type in a specific product/service into a search box and when executed will quickly provide them with the pages on which the desired search item is located. Additionally, a reader can go directly to an advertiser’s website with a link provided within their digital ad and then return to the online publication after following up on their desire for instant feedback and information.
Heartland Communications Group, Inc. is a multimedia publishing company providing solutions and information for its clients in the Agriculture, Aviation, Construction and Industrial Machine Industries; as well as other specialty niches.
Please contact Carol Harrison at 800-247-2000 ext. 341 for more information regarding this press release.
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